Ford Motor Company is an American car manufacturer who provided promotional sponsorshop for several seasons of 24. They sponsored the show for Season 2, 3, 4, 5, 6, and 24: Legacy. Many of the vehicles driven by characters in the show were provided by Ford.
Ford sponsored the season premieres of Season 2 and Season 3, allowing them to run ad free except for some extended Ford adverts featuring "Mr. Bauer", and made in the style of the show. Additionally, short clips of Kiefer Sutherland thanking Ford for their support were shown. Ford were reported to have spent $10.2 million on Season 2 and $6.5 million on Season 3.
In Season 4, 5, 6, Ford pulled back on their sponsorship, with Toyota Motor Sales becoming the main car sponsor of the show. After Season 6, Ford stopped sponsoring the show until they returned for 24: Legacy.
- Ford Makes U-Turn to Support Fox’s ‘24’ After Long Absence. Variety (Dec 1, 2016). Retrieved on February 27, 2022.